Despite an unpredictable and volatile business environment in 2024, leading brickmaker Corobrik remained adaptable and nimble. “We have worked hard to make our operations more agile, shifting capacity between product lines to meet market demands. There is room for improvement, but we are far better equipped to respond to change than before,” comments CEO Nick Booth.
“While there has been positive sentiment following the elections, we are yet to see tangible economic improvements. Global trade policies and economic trends remain unpredictable, making flexibility a key focus for us,” adds Nick.
The residential sector continues to show promise, particularly if interest rates ease further. “We are optimistic about growth here,” highlights Nick, adding that green shoots have started to appear in the Gauteng infrastructure segment, such as schools and clinics.
“Gauteng remains the economic engine of South Africa. Any growth in the province will have a marked impact on the overall economy and GDP in particular.” However, the anticipated uptick depends on government payment processes becoming more streamlined.
Corobrik’s state-of-the-art factory Kwastina performed exceptionally well in 2024, particularly in terms of face bricks and bespoke designs. “Architects have embraced our expanded range of special shapes and coatings,” says Nick. “This aligns with our sustainability goals, though we are keeping a close eye on long-term gas availability post-2027. To future-proof operations, we are actively exploring renewable energy and other sustainable solutions.”
A cornerstone of Corobrik’s success is its reputation for innovation and quality. “Architects value our commitment to bespoke, innovative products,” says Nick. “This positive perception helps us stand out, even as we navigate challenges.”
Nick remains cautiously optimistic about the year ahead. “I hope 2025 allows us to stick to a single plan. While volatility will persist, we are aiming for greater stability and alignment across the industry.”
The company will again host its flagship Corobrik Student Architecture Awards in 2025 and continue its support of the South African Institute of Architects (SAIA). Nick adds that industry bodies such as SAIA are critical for members to have a single point of contact in terms of regulation and compliance. “SAIA and similar organisations must continue to evolve and support the built environment sector,” he urges.
Lastly, Nick extends his gratitude to Corobrik’s staff and clients. “Our resilience and adaptability in 2024 would not have been possible without their dedication and support. Together, we are poised to embrace the opportunities 2025 will bring. Corobrik will continue to focus on bespoke products that position clay face bricks as the sustainable building material of choice,” he concludes.
